The worth of the written word is in question.

Does anyone read anything anymore? No, is what people say.

Too busy, too tired, too preoccupied, reading is a waste of time.

Is it really?

Me thinks not.

When people say who cares what’s written, no one ever bothers to read it; it burns me up.

Not because I feel unappreciated, but because they are wrong.

What’s written does matter. And how.

An ad you come across, a brochure you hold, a website you are surfing, or any communication as such, is there because it needs to sell.

And to sell, you need to inform.

Pictures are fine, but can a decision be made on the basis of just the picture?

Again, me thinks not.

It’s what’s written that makes the buyer buy.

Sure, people are busy. They have busses to catch, children to pick up, food to cook and work to be done.

But when they part with their hard-earned money, it’s only after they have c-a-r-e-f-u-l-l-y read the about the product or service.

So then, I won’t make this too lengthy, ‘cos you might have other sites to surf, mail to check, laundry to do, or maybe even a date to go on.

The written word still holds importance and is required.

And if you think that ain’t true, what’s up with you?

You are reading this, aren’t you?